L'Oréal Dia Color/Diarichesse Semi Permanent Extra Coverage

Diarichesse is now evolving into Dia Color. 11 new shades in Dia Color but new shades will arrive as we sell out of existing Diarichesse.

• Ammonia-free colour (Tone on Tone) with white hair coverage of up to 70% on base shades.
• Rich, deep reflects and exceptional softness.
• Ideal for Natural Hair or hair with up to 70% white hair.
• Results/Effect: Luminous reflects and vinyl shine. Ideal for coloured/sensitised hair.
• Application/how to use: With the expertise of your professional hairdresser and an in-depth colour consultation you can achieve your perfect shade.
• Tips from the Pros: Ask your professional hairdresser for an in-depth colour consultation to determine your perfect shade.
• Technology: Improved alkaline Tone on Tone technology that is ideal for natural hair and covering first white hair.
• After-care: IMPORTANT: A hair colorant can cause an allergic reaction. A skin allergy test must be completed before each application of any hair colorant. Follow the safety instructions on the leaflet.

WHAT’S IMPROVED?

• Up to 91% natural origin ingredients**
• 100% true-to-tone natural reflects
• 3 x shiner hair***
• No ammonia and a pleasant smell
• Up to 70% white coverage
• 20% bigger tube!****
• Plus Dia Color can be mixed with the existing Dia Richesse 

*26 Dia Richesse shades discontinued and 28 transferred to Dia Color plus 11 new shades. If ordering an existing shade, you will be sent Dia Richesse until our existing stock of that shade transfers to Dia Color. Dia Richesse 50ml is £9.75.
** Individual shades vary - maximum ingredient naturality is 92%, minimum is 84%. *** Instrumental test vs previous formula. **** vs Dia Richesse.